Ok, I've fallen way behind on the text on these guys. Let's see what I can rush through.
Step 1: Old cigarette ads often evoked fresh air, which is crazy. Just look at this.
In those clothes, holding a cigarette, using a water pump in the country. Whut?
Let's grab a crazy bird.
Put them together!
Excellent! Let's make this feel more like an ad for a crazy science land.
Eh. I wouldn't use that blue text on black again for this style. I wanted it to feel more like a vintage ad. Maybe more text? Some sort of "Come to Rapture" text.
Thank you, Lovecraft, for Kadath. Perhaps it's time for a little Popular Science?
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